Page 76 - Jewellery Review vol.3 Sept 2021 No.200
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             FAIR REVIEW


            HKTDC’s twin jewellery shows concluded with
          Nearly 30% of public visitors

                       spend more than HK$10,000 each



              The  37th  HKTDC  Hong  Kong  International    the shows. In terms of popular product categories,
          Jeweller y  Show  and  7th  HK TDC  Hong  Kong     the  survey  found  that  nearly  half  (49%)  of  the
          International Diamond, Gem & Pearl Show, organised   respondents favoured karat-white gold, followed by
          by  the  Hong  Kong  Trade  Development  Council   karat-rose gold (42%) and karat-yellow gold (38%).
          (HKTDC) drew to a successful close on July 29. In
                                                                 A host of activities were held during the two
          addition to trade buyers, the twin shows were also
                                                             shows,  including  seminars  on  changes  that  the
          open to jewellery-loving public visitors for the first
                                                             pandemic and online marketing have brought to
          time this year.
                                                             the  jewellery  industry  supply  chain,  a  series  of
              The five-day shows attracted more than 13,700   expert talks tailor-made to guide the public on the
          industry  buyers  and  over  17,000  public  visitors   appreciation of rare-colour diamonds and pearl
          who came to explore and purchase a wide array of   evaluation methods, jewellery smart bidding session,
          jewellery products. The twin shows also run online   workshop,  lucky  draws  and  jewellery  parades.
          until 5 August to enable global jewellers and traders   These events not only facilitated the exchange of
          to engage in business talks via video conferencing,   market intelligence among industry players, but also
          with  more  than  1,200  online  meetings  between   enhanced public knowledge about gemstones and
          exhibitors and buyers arranged. Exhibitors value   jewellery products.
          jewellery shows as effective business platforms.
                                                                 2022 Hong Kong International Diamond, Gem
              During the shows, the HKTDC conducted an       &  Pearl  Show  and  the  Hong  Kong  International
          on-site survey in which more than 800 exhibitors   Jewellery Show are slated to be held from March 1-3
          and buyers were interviewed. Diamond jewellery     and March 3-7. Mark your schedule.
          items were the most popular products purchased at









































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